Tag Archives : 4-4-54


Thrive Plymouth year 2 to launch with local schools

Schools from across Plymouth will be attending an event to officially launch the second year of a citywide drive to reduce health inequalities – Thrive Plymouth. Thrive Plymouth is a ten year framework that follows the simple 4-4-54 formula. This recognises the need to tackle the four lifestyle behaviours – smoking, excessive drinking, inactivity and […]


Alcohol Awareness Week 16-22 November 2015

Plymouth’s work to tackle problem drinking comes under the spotlight as we approach Alcohol Awareness Week (16-22 November 2015). Excessive drinking is one of four lifestyle behaviours, along with smoking, unhealthy diet and lack of exercise, which contribute to four chronic health conditions which, in Plymouth, cause 54% of deaths. Thrive Plymouth, the city’s ten-year […]