Plymouth is once again supporting the national This Girl Can campaign, which kicks off this month.
This Girl Can was the first campaign of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.
The national campaign relaunched for the summer on Monday 19 June, and Plymouth City Council is reigniting the campaign locally to coincide with the This Girl Can advert which is now back on your TV screens again. The relaunch is perfectly timed to highlight Women in Sport week,19 – 25 June, which is a fantastic week to celebrate and promote real women and girls in sport and activity.
Councillor Glenn Jordan, Cabinet Member for Culture for Plymouth City Council said: “We are really happy to be working with local and national partners to support This Girl Can in Plymouth, and hopefully it will once again encourage more people to sign up to some of the fantastic local sports clubs we have in the city.”
Councillor Lynda Bowyer, Cabinet Member for Health and Adult Social Care for Plymouth City Council, said: “Through our Thrive Plymouth ten year public health programme we are committed to improving health and reducing health inequalities in Plymouth and we fully support anything that encourages people to take up a more active lifestyle.”
“This Girl Can has made a real difference since it launched.” said Sport England Chief Jennie Price.
“We feel guilty for stopping and starting, for hesitating, for not looking perfect. The women and girls in this campaign remind us that’s normal, and create some strong images that we hope millions of women will relate to,” added Price.
One of the real women featured in the national This Girl Can campaign is Plymouth local Debbie Grosch-Squance from St Judes. Debbie’s story is an inspiring one; after having her leg amputated in 2006 she was able to return to running by learning to use a prosthetic leg and has since taken part in Plymouth’s Race for Life. With support from Plymouth City Council’s sports development unit, Debbie will soon become qualified as a running leader and will be able to lead her own running groups. She hopes that the This Girl Can campaign will inspire other women to get involved.
Debbie said, “If I had any advice, I’d tell people to take each day as it comes. I’m not a Paralympian or anything like that; I’m a normal woman who enjoys running.”
- Are you inspired to be active this summer? Information regarding affordable and accessible sessions can be found on the Sports Development Unit’s Facebook page @sportplymouth or alternatively you can contact them directly on ThisGirlCan@plymouth.gov.uk or call the office on 01752 307008.
Get involved on social media, tell your story and share with your friends using #ThisGirlCan.
NOTE: Debbie’s TGC video can be found at https://www.youtube.com/watch?v=XI6YlV0KTiQ
and the national TGC advert at https://www.youtube.com/watch?v=BZoXyIxqFRc