Be Safe, Be Seen on Plymouth’s roads this winter


We’re teaming up with Radio Plymouth and SWH Group to remind all road users to ‘Be Safe, Be Seen’ during the autumn and winter months.

The clocks have gone back, the days are getting shorter and darker, wetter and colder conditions are starting to set in – which means pedestrians and cyclists are less visible to motorists.

The number of deaths and injuries on our roads increases significantly as the evenings draw in and the weather deteriorates, with pedestrian and vehicle collisions peaking in October and November. Last winter 345 people were involved in collisions on the city’s roads.

Plymouth’s Be Safe, Be Seen campaign raises awareness of the dangers and reminds everyone, particularly those on their school journeys, to make sure they can be easily spotted on the roads.

Our road safety team is visiting schools to promote the campaign to children and parents, delivering reflective stickers to place on school bags or coats and offering advice on staying safe.

Councillor Steve Ricketts, Cabinet Member for Transport and Housing Delivery, said: “We work hard to keep Plymouth’s roads safe, supporting various initiatives including Learn2Live and Walk to School Week, as well as improving cycling and walking links.

“There will always be an increased risk as the nights draw in and visibility worsens and the peak time for a collision is during the evening rush hour – between 4pm and 6pm. We’re running this campaign to make sure everyone can be seen on the road and that we all make an extra effort to look out for each other this winter.”

Richard Towl, Managing Director at SWH Group added: “We’re proud to be supporting the Be Safe, Be Seen campaign. Safety during these winter months is of the upmost importance to us and to the road users of Plymouth. Everyone who uses or works on the roads needs to be alert during the darker months. Wearing bright or reflective clothing will help ensure you are seen and keep you safe.”

Be Safe, Be Seen and follow these tips when walking and cycling:

  • Make sure you’re visible to other road users and pedestrians
  • Keep away from the kerb
  • Wear bright or fluorescent clothing in daylight or poor light
  • Wear reflective clothing at night; it shows up in car headlights. Fluorescent clothing is not as visible after dark
  • Always use lights when cycling in the dark, in the rain or if the weather is overcast – white lights at the front and red at the rear. Make sure your lights are working – it is illegal to ride on the road with no lights in the dark.