Property agents have now been signed up to sell South Yard as a major global player in the marine sector.
Jones Lang Lasalle has been appointed to market the site at Devonport which has already attracted over 100 expressions of interest from marine businesses wanting to relocate there.
The appointment comes as the Council unveils the new brand and name for the site. The location is to be marketed as ‘Oceansgate’ and Council leader Tudor Evans visited the site this week to check out the first sign to go up in the new livery.
He said: “I like it. It covers everything we want to get across in one image and one line.
“The symbol is clean and simple – the symbol O could be a ship’s porthole looking out to a horizon. It sells where the site is as well as the aspirations behind the project. More importantly we made sure that businesses and stakeholders involved in the yard like it.”
The brand development work was carried out by creative communications specialists Bay Leino, a top ranking national company with offices in Filleigh near Barnstaple.
Following detailed consultations with stakeholders, they came up with Oceansgate to represent the site’s unique waterfront position as well as its role as a gateway for businesses to the marine environment.
Unveiling the brand for the site is another step on the way to creating a thriving marine industries production campus and means the JLL can now begin to actively promote South Yard globally as a major investment opportunity.
Only last week the Council announced the appointment of Midas Construction to build phase 1 of Oceansgate creating 124 jobs. Construction will get underway later this year.